List of marketplaces to buy and sell online businesses

Up to this point on blog, I only wrote about starting a brand new website from scratch and how to start making money online. Although that approach has some advantages, there are also various risks and problems involved. For example, how do you make sure there’s already demand for that type of product you decided to build? How do you know if you are going to be able to rank for those keywords? Will you have enough money to get the venture of the ground? How long will you have to wait before you start making any money? How much money and time will you have to invest to get the website up and running? So why not check this list of marketplaces where you can buy and sell established websites?

We will go deep into this topic on a later date, but I wanted to scratch the surface today because of two things. 1. I got the chance to interact with a professional website investor and broker, and 2. I just found out an exciting opportunity in a relatively new website marketplace. An established brand in the E-commerce industry launched a new marketplace for buying and selling websites. But, first things, first.

Websites for sale?

Yes, you can buy and sell your website. There are blogs, e-commerce shops, small SAAS businesses, dropshipping businesses and websites that use other ways of monetizing your traffic. If it is a website that is making money (or not), it might be a good idea to purchase it. You can do it either to increase your market share, to cross-sell, to increase your revenue or for any other reason. But the questions I will attempt to answer with this post is, where do you find such websites?

1. Flippa

Flippa has been the go-to place for years for finding good profitable and established websites for sale. Like any other marketplace, there are sneaky people (let’s call them criminals) who will try to trick and scam you. Flippa is getting better and better in tracking them down. Also, buyers are now more sophisticated then they were when Flippa just started out. There are some great websites with a solid track record that you can find on Flippa. Budget starts from as low as $500 or even $100 for a starter site, all the way up to $1,000,000.

Unlike some other marketplaces, Flippa doesn’t have an official vetting process, meaning, everybody can list anything. This is where your experience as an investor comes into play. You may see an “Editor’s choice”, but that doesn’t mean you should let someone else do the due diligence. On the screenshot below you can see the Editor’s choice icon or just click here to see all the latest editor’s choice picks. Couple more important things to note. Flippa is a marketplace that also sells domain names, apps and e-commerce websites like Amazon FBA and Shopify stores. Furthermore, it is an auction-based (like eBay) marketplace. This means that buyers are bidding against each other, the seller can set a reserve (minimum price for which he intends to sell his asset (website)).

Flippa listing with Editor's choice icon
Flippa listing with Editor’s choice icon

We have a long way to go (as you can see below), so I don’t have time to go into specifics of how exactly this auction-based marketplace works, how you can buy the website for BIN (Buy it now) price and how to spot a scam. Hopefuly I will be able to do this in the future, and certainly you can ask me anything in the comment section.

2. Exchange

Speaking of Shopify stores, back in Nobember 2017 Shopify officially launched Exchange after testing the model on their website (subdomain to be exact). Model is very simple in this marketplace. You can buy established stores and starter stores that are based only on Shopify. So if you are into dropshipping, for example, this could be the perfect gateway! Why? In these listings you already have almost everything laid out, and in some cases, even the inventory is stocked up!

Although you can theoretically get your foot in the door by buying a low-value store with $500, and there are a few stores priced that low. I wouldn’t recommend it. Usually, what I’ve seen, stores that make some sense are priced at $7,000, all the way up to $2.5 million (highest I’ve seen on the time of creation of this post). Out of all the marketplaces listed here, this one is the newest.

Through the Exchange app, merchants can list their online stores for sale, including information like traffic and revenue data pulled directly from Shopify. Sellers can’t edit this data, which means interested buyers can feel secure knowing that what they see is what they get. Exchange takes only whitelisted sales into account when generating the sales graphs in listings. — Source

Word of advice. Just like with Flippa, this doesn’t mean you should let someone else do your due diligence. You would be shocked how far a criminal will go to scam you. Here’s an example listing on Exchange of a store that is selling Thuggies. You can see their average revenue, sessions per month, average profit per month and inventory value. The owner is asking a 23X multiple on the profit (not on the revenue) + full inventory value.

Example listing on Exchange marketplace
Example listing on Exchange marketplace

Personally, I am not a huge fan of droppshiping because I think there’s more work involved compared to affiliate marketing. You can call me lazy, but I don’t see a point in doing something I am not passionate about or don’t have the necessary level of experience / contacts, etc. Furthermore, why work on something when you can use a lever.

Another word of advice I can give regarding scamming. If you buy a website and then you get several lousy reviews on your product, or Google changes their algorithm and your traffic disappears over night, there’s a chance you weren’t scammed it’s just that the market conditions have changed! You bought a small a business! Someone might tell you this is “passive income”, or that there’s no work involved and other bedtime stories. Make no mistake about it, if it is not growing, it is dying and like everything else. Your website needs your attention.

3. Empire Flippers

After listing Flippa (a marketplace where I am most active) and Exchange (newest marketplace) it’s time to start mentioning more serious and reputable marketplaces. In order to list your website on Empire Flippers, the website needs to be making a minimum of $500 per month for 12 straight months. Besides this raised bar, there is a vetting process that a broker from Empire Flippers conducts. You absolutely have to have Google Analytics, and they double check your revenue numbers and proof.

Once you have 12 months where your average net profit is above the $500 per month range, you can submit your business with Empire Flippers.Click To Tweet

One very important thing you need to know as a buyer is that you only get limited info from their website. If you are interested more, you need to make a 5% refundable deposit. For example, if the list price is $26,555 you need to make a refundable deposit of  $1,328. Unlike Flippa, you don’t see an exact domain name of the website being sold. You get a general niche and monetization methods.

For example:

  • Niche: Sports. Monetization: Advertising, Affiliate.
  • Niche: Package: Technology. Monetization: Amazon Associates
Data sample of a listing on Empire Flippers
Data sample of a listing on Empire Flippers

On the other hand, if you are interested in selling your website, or want to learn how Empire Flippers can automatically evaluate your website, check their website valuation tool and see what numbers come out. Bonus tip. If you are a SAAS business and want a second opinion there’s this calculator that can help you get a better perspective. In both cases, have in mind that calculators are prone to errors.

I’ve reached out to Empire Flippers and asked them why website owners should turn to them with so many available options. Here’s what they had to say:

“Empire Flippers is a pretty disruptive marketplace. We take the best of being a broker and a marketplace and get rid of the negative. Instead of having one guy that walks you through the sales process, we have a dedicated highly skilled team for each step of the way, from marketing and sales to migrating the actual business over to the new owner.

Selling at the volume we do, we have the data to back up our claims and the experience to handle even the most unique edge case businesses. We actually just launched a scoreboard of sorts where you can see real data of the deals we’ve done and read more about why we are a bit different than others over at“. — Joseph Magnotti and Greg Elfrink (Special thanks to Spencer Haws for making the intro.)

One last thing I’d like to mention about Empire Flippers. Greg recently posted some findings on a huge research they conducted. You can see what is the DNA behind several six-figure affiliate websites they brokered on their marketplace. Things like how much content, how many backlinks which niches were they in… Check it out here.

4. FE International

As for FE International, I’ll start by saying that the cheapest website I found on their marketplace was listed for $27,300. So in that respect, FE International is probably not a good place for newbie website investors to start their website investing journey. Sure, the possibility of getting scammed is lower, but you will have to be ready to shell out $30k, $40k or more for your first deal. I am not sure that’s a great idea unless you have money laying around and want to have fun.

Last time I checked with FE International (2017), in order to get the information on a listing, you need to sign an NDA with them. You fill out a form (example below), and they email you to review and sign a Non-Disclosure Agreement. If you are serious, this shouldn’t pose as a problem, and the listing itself is enough to tickle your mind. I am hesitant to notice that multiples are higher on FE International compared to Empire Flippers because many factors come into play and a more serious comparison between the two is necessary.

Example listing on FE International
Example listing on FE International


5. Latona’s

They have “only” 72 listings, but these are all pre-vetted established and profitable online businesses! A website I’ve seen listed in October 2018 sells for $13.500 (lowest), all the way up to $18 million USD. In order to see the details of the listings, you need to sign up on their website. The sign up is free, but you have to sign an NDA. As soon as I signed up a broker reached out to me (same day), so compared to other services I got more of a “concierge” kind of feeling and approach. I explained my position (I bought a few smaller sites, but the reason for my sign up was this review). What happened next was more of a surprise than the broker reaching out to me. Rick Latona himself emailed me, and wanted to make sure his service is reviewed in the right way.

Well, if they handle their clients the same way they handled this “out of the blue email”, they are doing a great job! You can read on old 2009, but an in-depth interview with one of the co-founders Rick Latona, here. As you can see, Latona’s broker business is not his first rodeo. Here’s Rick’s take on what differentiates them from other brokers and marketplaces for buying and selling websites.

“Every year our average deal size has increased. In 2008, it was just $25,000. By 2012 it was $175,000. By 2016 it was $350,000. This year our average deal size will be closer to $700,000. Our listings continue to get bigger and bigger. Right now we are marketing one for 17.9 million!
We think we have the best website, largest subscriber list of buyers and the best process but what really makes us different is the quality of our brokers. We have 8 M&A brokers on staff and our turnover has been near zero. Most have been with us for a decade+. They are experienced, knowledgeable, honest and capable. — Rick Latona”

URL: Latonas

Listing example on Latonas website
Listing example on Latonas website

6. Other services

Website properties

Website Properties – If you read Website Properties homepage, you get the feeling they are focused more on sellers. Confirming this with a long list (17,000 during January 2019) of strong buyers and a small dealflow (only 21 websites (January 2019)), so I haven’t included them in the top marketplaces with Flippa, Empire Flippers, and others. Supposedly they have been in business for 15 years, but the web archive only shows data since 2007 (which is still a very respectable track record!). Their website may occasionally feel a little bit dated, but with a nice design and a few dedicated illustrations to highlight the websites they have for sale. Their blog is updated with solid advice to website investors! Deals are ranging from $25,000 all the way up to $10 million. (Wow, is currently being sold).
URL: Website Properties

Website Broker website screenshotWebsite Broker – I quickly looked at a few websites being sold here, and I don’t plan to return here looking for more. Income numbers are projections but listed as facts, some websites look illegal (selling books for $1), and so on. The overall design looks really dated and they have only 33 websites listed.

URL: Website Broker


Biz Broker 24 website screenshotBiz Broker 24 – For a company that is allegedly the “largest E-Business Merger & Acquisition Company in the world listing over $100 Million in businesses”, they have a nice looking website, but with errors, without SSL and with limited information. On the homepage there are logos of “NYT, TEDx, BBC and Forbes”, but when you click here to see the proof, you actually get media appearances at “Cyberchimps, addicted2success and SB Wire”. The person giving a testimonial on their Facebook page had a generic Windows background on his computer (to me this is screaming Fiverr review), and other weird details. Website listed for sale include: legal online casino, website for escort agencies, service for selling Instagram followers.

URL: Biz Broker 24


We Buy Websites - website screenshot

We Buy Websites – Is a broker company. You have to signup to their newsletter in order to see the deal flow. But, if you do that, you get an error 500 (12th October). I’ll try again in the future and report back here. As you can see from the screenshot on the left, they have a simple website with limited information.

URL: WeBuyWebsites


QuietLight Brokerage - website screenshotQuiet Light Brokerage – Is another high-end brokerage company. The cheapest website was listed at $30,000 USD, while the most expensive was being sold for $15 million USD. Listings on the website have only basic data, so you need to contact the broker in charge to find out everything you need about the listing. For example domain name, product, traffic numbers and other crucial information are not listed. Like several others in this space, they mention doing more than $100,000,000 in website deals. Unlike their competitors, they have educational podcasts, videos and guides which is definitely a plus. I am looking forward to checking them out again in the future! Their blog is also very informative, packed with posts such as this “Step-by-step guide to performing a financial trend analysis

URL: QuietLight Brokerage


We Sell Your Site - website screenshotWe Sell Your Site – like many before mentioned, We Sell Your Site also has listed on their website that they’ve sold over $100,000,000 in website deals. Well, at least unlike BizBroker24 they have an SSL certificate installed and no errors on their website but only two blog posts (October 2018). More importantly, their listings are pretty empty, only 2 websites listed for sale, so you have to sign up to their newsletter in order to get new listings in your inbox. On the website screenshot you can see media mentions on Forbes and Entrepreneur, but if you click on those nothing happens, so you can’t actually see the articles. I tried Googling those appearances but wasn’t able to find them.we

URL: WeSellYourSite


Domain Magnate - website screenshotDomain Magnate – Nearly last, but certainly not the least favorite, Domain Magnate is run by Michael Bereslavsky. According to an interview with Flippa he manages more than 100 websites and has sold websites for as much as $165k on Flippa. I signed up on Michael’s newsletter a year ago, and he sends new deals every once in a while in your inbox. Just like other premium brokers, Michael is interested only in serious buyers, and legitimate owners selling their businesses and websites. Here’s a word from Michael himself!

“That interview is a bit old, currently, I have $418,710 in Flippa sales under my profile. Domain Magnate is a super seller and a verified broker with Flippa, we are also a verified partner with Escrow.
Domain Magnate is different in that we mostly cater to sellers who are looking for quick deals and do not want to go through the lengthy processes associated with other brokers, and we buy directly, acting as buyers, often closing deals in just 1-2 days. Domain Magnate also act as a buyer-side broker, guiding first-time buyers through their first acquisition and helping them find the best deal based on their budget, requirements, and expertise, or helping established buyers find and buy websites according to their exact specifications.” — Michael Bereslavsky

URL: Domain Magnate

Businesses for sale – Is not a website marketplace by definition, and certainly, the name is descriptive, but there are websites for sale as well. The thing that caught my attention were overpriced starter sites like these. If you take that same budget and go to Exchange, you are going to get a far better deal. I feel sorry for the baby boomers which this seller (Pure Ecommerce) is clearly targeting on their website. That’s the problem with marketplaces, you get one bad seller, and you lose faith in the entire marketplace. Now I will be extra careful when sourcing deals from Bussinesses For Sale, as I comb through descriptions such as: “Start a fully automated Amazon affiliate website, 100% Passive Income from affiliate links. Potential to make a profit of $150-$200 per week within 6 months, and $500 per week within year 1.”

URL: Businesses for sale / technology category

Telderi – is the largest marketplace in Russia for sale and purchase of domain names and websites. It’s been around since 2011, and the website design hasn’t really changed since. However, Telderi marketplace has a lot of websites for sale! If you know Russian, or if you are brave enough to purchase a website and talk with the seller using only Google Translate, good luck! Don’t let the screenshot here fool you, the website does have an English choice (URL below) but a large portion of the website is in Russian Cyrillic, and most of the websites being sold are in Russian.

URL: Telderi

6. Various Forums

For me personally, this has so far been a very good source of deals. I am Croatian (yes, that’s why my English isn’t like the one you find on Wall Street Journal), but the added benefit is I can also work in a Croatian speaking market (Croatian, Bosnian, Serbian to be exact). One of the places is an old webmaster forum where other webmasters from that region often post websites for sale. These are both starter and established websites. Mostly in one of the regional languages, but also in English. You still have to do the due diligence, but since it’s an active community, other users also comment which forum user provided a positive experience, and which provided a bad experience. Sometimes, like in every other forum users are banned for bad behavior or for scamming somebody.

I understand that the majority of the readers here aren’t from Croatia, but surely you can look around and there is probably a forum dedicated to buying and selling websites in your local community. Also, I’d thought I’d list a few English based forums where you can look for deals.

List of marketplaces to buy and sell online businesses

7. Other options

Yes, even after all those options I’ve listed earlier, there are even more options you can try. The marketplaces, the brokers, the forums, and still there are other ways you can buy and sell websites. One may start to suspect certain website investing arbitrage is possible where you buy from one location, and sell via a different avenue. Anyway, here are 3 more options.

  • Ebay is a marketplace, but after seeing some very shady websites listed, I decided not pay more attention to it.
  • Freemarket – I saw a website being sold on Freemarket that on its second month had 150,000 pageviews, and currently being sold for $100. Be cautious of such offers.
  • Individual website investors – There are people, myself included, that often buy websites. Reach out to them directly. This is by far the best alternative option, but you should pick very carefully who you are working with.


Talk about scratching the surface. If it took a while for you to go through this guide, imagine how much time I’ve spent creating it! I feel that I’ve done some injustice to the marketplaces and brokers listed here, so I do apologize and promise to do my best next time when I dive deeper into each of this options separately. I’d love to do that, but it will probably take me a week just to review one of them. As I’ve mentioned earlier, some of these require newsletter subscriptions, then you have to wait for them to send you their deal flow, and then you can do a proper evaluation. After all, this is what it boils down to, what is the quality of the websites being sold, and what multiple you are being charged.

Put yourself in the marketplace’s shoes. You want to promise great multiples (on the seller monthly profit), but that might turn away some buyers. It is a double-sided marketplace where you have to attract both buyers and sellers! So although I do mention website design, speed, SSL certificates in my review, it is not the most important factor. It sure helps to create that positive first impression. But, if I can buy a website that is making great money for a long time and is being sold for a low multiple… that’s the thing that’s going to keep me coming back.

webmaster ninja coaching session - passion meets skills

How to start making money online

I just realized I haven’t publicly posted an update, but as promised, back in mid-September I picked one person to coach 1 on 1. We’ve started the first week of October and will proceed until we reach a $100 / month for 3 months in a row. If we fail to do that, I will stop the coaching session on October 1st, 2019. Just as explained in my invitation.

Out of the people that signed up, I decided to coach Aigerim Bektemirova, a young lady from Kazakstan. She is currently working as a freelancer, mostly helping with mail marketing campaigns. That’s how I meet her a couple of years ago when we briefly worked together. The furthest she got with starting an online business is with a dropshipping business on Shopify. She shut it down after 3 months as it was wasting much more money, then it was generating.

How has the coaching with Aigerim started? And how can you start making money online?

Pick your passion that is enhanced by your skillset

I already wrote a huge post about finding your passion, and I really think it’s very important to find your purpose. Your reason. If you don’t have that, forget it, it will be hard to get out of the bed. Not to mention when some hardships come along, and hardships will come. But, as experience has taught us, passion is not enough. If you are passionate, but you are incapable… or to put it more bluntly, if you are an idiot, then you are just a passionate idiot. I think we’ve seen many of those in the world. So we need to have at least some level of expertise.

We don’t have to be an expert, or a guru or a ninja which in most cases (not all, but most), are just constructs fabricated by the world. You at least have to know a little bit more than the rest of the world. If you walked into a crowded cafe, can you with certainty say that you are the most knowledgeable about topic X? If so, that’s enough to get you started. Here’s a true story that will make you think. If you haven’t watched a movie inspired by a true story, “Catch Me If You Can, with Leonardo Di Caprio”, this will be new to you. Frank Abagnale said that “he worked as a sociology teaching assistant at Brigham Young University for a semester, under the name Frank Adams.“. This is interesting because this man was a con artist, and the college (obviously) denies that they hired him. However, he said that he was a teacher, and the way he was able to teach was that he learned the lesson just a little bit earlier than the students.

webmaster ninja coaching session - passion meets skills
How to start making money online? This is where the magic happens.

So, step 1: Create a list of ideas, products, companies, niches of your passions and preferably enhanced by your skillset. What is the thing you are doing on a Saturday morning? What are you daydreaming about? What was the topic you were talking about that other people weren’t excited about as much as you were? What was it that people were asking you to help them with? Is there something that people are constantly asking you? Once you have a few of those, it is time to hunt for keywords.

High demand, low supply

Same as anything else, this is valid for the traffic to your website. You are looking for high demand, low supply (or low competition). Depending on your skills, you may choose different sources of traffic. Strongest are search engine optimization, social media, email marketing, and paid traffic acquisition. Conversion or monetization comes next, but let’s not get ahead of ourselves. I always start with SEO for numerous reasons, and since you are reading this, I’ll assume you know them. I’ll also assume you know that SEO splits into on-page SEO and off-page SEO. But before doing any on-page or off-page SEO you need to do the research. Keyword research to be more specific. Here’s why.

You want to know what people are searching. What problems are they looking to resolve? And where the solutions (displayed on the Google’s SERP) aren’t up to par. That way, you can create a superior: product, content, solution, recommendation, video, photo, enter your favorite word here ___________. There is absolutely no point in creating something that nobody needs. No point.

There are several tools that help you find keywords that are being searched a lot, with low competition. I personally use KWFinder, but, since I personally know the founder of LongTailPro (and you can read the interview with Spencer Haws here) I can confirm that both tools get the job done. For an in-depth comparison come back here on a later date I’d love to do a KWFinder vs LongTailPro post when I find some extra time.

These tools show you how much keywords in your niche are being searched, and how good the current top 10 results are. This is exactly what I explained to Aigerim today. How these tools work, and how to find good keywords for the niches she is passionate about. Hopefully, Google keeps allowing various SEO SAAS providers to scrape their SERP, so we will have these insights. Use them while you can.

Step 2: Find keywords that are high in volume, but with low competition. There are tools that tell you just that (mentioned earlier). Bonus tip. Keep in mind there are “purchase intent keywords”. Imagine someone holding a credit card in their hand, and they are ready to buy. They just need to find this one last thing before they do. Something like “Cheapest place to buy product x” or “product X coupon”. If you can’t find that, try to go lower on the scale where the buyer is still exploring options. Then we use keywords such as “Product X vs Product Y” or “Product X review” or “Best in category for product x”.

Do you want a website that’s making $100 a month (part 3)

I realized I haven’t talked about leaving your job, in order to change into this digital nomad lifestyle. Some call it being a blogger, internet marketing expert, online entrepreneur… Many different names, but let’s not get hung up on that. The reason I haven’t touched on this earlier is that I didn’t have to quit my job in order to start doing this. I own a small online business, which I didn’t have to leave in order to start this journey. I call it “journey” because honestly, that’s the best description I can think of. That being said, I still know what it feels like to work for someone else. I was an employee, and I have investors, so I know what it means to report to someone, ask for permission and not being able to make decisions on your own. So let’s talk about that for a moment.

Do you hate your job? Awesome, do you hate it enough to make a move?

If you’ve read enough material on psychology like I have, it will not come as a revelation that people act only when they break. Only once you reach a certain point, do you make a decision. I touched on this a little bit in my post “Find your rock” which I wrote after visiting Florence and seeing the inspiring statue of David, but let’s repeat the main point here. Only after we are sick and tired of something, we are moved to action. Just think about the last time you made a huge decision like “quitting smoking” or “starting your exercise program” or “quitting your job” or “breaking up with someone”. Something similar is necessary to get into my program, and for me to accept you into the 1 on 1 coaching program.

I am somewhat amazed at how much influencing, convincing and selling is needed for me to suggest someone this change. A change where someone starts a journey where he or she will be able to quit her job in order to work on something they are truly passionate about. Let’s take a freelance web designer for example. His name is Bob, and he is working a typical 9 – 5 job. Bob has to deal with a lot of clients, and the weirdest requests. Can you make it blue, can you make it bigger, can you fix it to look good on the Android, and so on. Depending on where Bob lives and his skillset, he could be getting $500 all the way up to $5000. Bob is also passionate about drones, but he never has time for that.

Making the jump

Now imagine if Bob took the red pill, and made the switch. He could be playing with drones all day long, testing them, writing about them and talking with various drone manufacturers. Don’t get me wrong, I am not saying, drones are a great business, I haven’t done the research. I am just saying hypothetically drones could be Bob’s way out where he can make $500 – $5000 per month. This will not come overnight (neither has his career for that matter) but in the quantum field of possibilities, it is possible!

What else could happen? Drone manufacturers could reach out to Bob, and give him free drones, in exchange for writing a review on his website. If Bob bought a state of the art drone, he would be able to deduct tax on this man-toy because Bob is making money online with his website about drones. Bob could also write an ebook on how to create a DIY drone or an ebook on how to operate a drone, or getting the necessary paperwork for operating one. So how does Bob make the switch?

Bob, the drone freak. Can he make it?

Bob first has to find an angle of the niche he wants to work with. Is the industry growing or dying? What keywords are being searched for and how often? What is the competition like for ranking those keywords? Are Facebook, Twitter, Instagram and Pinterest raving about products within those niches? Are there any bestselling drone products on Amazon, and how are they doing? From there, Bob should whip up his web design skills, and create a nice looking website with entertaining or educating content. Website visitors then consume the content and occasionally click on ads and buy something.

In part 1 and part 2 of these series I already talked about advantages of going this route (like, not having to deal with production or customer support) so in case you missed those two posts, I think you will find them useful. Remember, I am simplifying here, but that’s pretty much it. And no, Bob doesn’t have to have web design skills or spend time designing websites. You can buy WordPress themes and pay someone $50 to install them.

Be your own boss, choose your own working hours, your own office, your legacy

The last time I had a job, and what was the driving factor in me quitting that job. I was working in a small, young web design company being just an employee. Two other workers asked me if I wanted to start a company with them. I thought about it, and it didn’t make sense for me to build someone else’s company. If we had our own company and kept building websites, at least after a while we would have a portfolio and something to show for. Today I see people leaving large corporations, and then using the corporation’s clients as a showcase. I would never do that, but some people do. In my opinion, that’s deceitful. But, I suppose that’s just another example of how people are able to make their own decisions when they start a company.

So why not build your own legacy? Why not build something that you can grow and be proud of? Why not help other people that are struggling with something you are passionate about?

If you embrace the lifestyle I am about to teach you, you will be able to pick the products and companies you want to work with. Pick the hours when you want to work, and pick the location where you want to work. Once upon a time, I got an invitation to move to Mountain View, and then a couple years later, to Belgrade. Without much hesitation, I just picked up my laptop and bought a plane ticket. I lived in several countries for months and I am looking to repeat that in the future. It’s just a reality when you have an online business. Ever wondered what it would be like working while looking at the Colosseum out the window? No problem. Exploring Paris while building your business? Possible. Surfing in Australia and increasing your revenue. Why not?

Alarm clock? Don’t need one.

I have to admit, it’s a bit funny writing this because it’s so second nature to me and my fiancee. We only use an alarm clock when we have to travel somewhere and have to wake up earlier than usual. I often tease her about his, because she likes to sleep in and before meeting me waking up was very different for her. She was working at a web design company and had to get up at 6 AM every day. Then she would travel for at least 1:30 to get to the office changing buses and trams. Followed by another 1:30 trip (which would often turn into a 2-hour trip) back home. Effectively wasting 3-4 hours every day just on the commute! If you think that’s normal, I am here to act as your alarm clock! It’s not normal!

Fast forward to today, we are both “digital nomads” and we wake up together once our bodies are refreshed and ready for the day. It’s truly a different life and I wish for you to have it as soon as possible. Who knows, maybe if your commute is that long, maybe you can start working on your project during that commute time! I know I would use every available second to get out of there and 2 hours per day is more than enough to get started.

Your ticket out of here!

Consider this my invitation. I have some extra time, want to give back, and like everybody else I am looking to grow my business. More on my personal reasons why I am offering 1 on 1 mentoring for free is inside post number 1. But don’t worry about me at this point. I have my reasons why I want to help you build your first website that’s making $100 per month. I am psyched about this opportunity, and if you share this enthusiasm, apply below. Deadline is 15th September, I am taking only 1 person, and already people are signing up from around the world! Croatia, Kazakstan, South Africa, USA.

Click here to apply for free coaching and enter the dojo.

Do you want a website that’s making $100 a month (part 2)

It’s been a week since I’ve invited people to apply for my coaching, and already people have started to sign up. I received some questions and comments, and after thinking about them some more, I’ve decided to write a new blog post where I address them. I don’t want this to be a typical question and answers page, so I’ll try to provide some value along the way.

Why only $100 / month?

I already touched on this in the first post, but let’s go a bit deeper this time. I didn’t mean this amount to be disempowering and I certainly know people who are making $100,000 / month this way but I can’t promise you exact results. This doesn’t mean I am a lousy coach, or that you aren’t incapable. It just means there are a lot of factors at stake, some of which are unpredictable. I believe that I can help someone to reach even $1,000 / month and more, but as the idiom says, let’s not say hop before we jump.

When you have never done something, even the smallest challenge feels impossible. If you’ve never done pushups in your life, if I told you, let’s make 100 pushups per month. I seriously doubt you will be able to keep this habit. In my experience (and I’ve had months where I’ve literally made more than 1000 pushups per month, yes, I’ve double checked, proof attached) it was harder for me going from 0 to 100 pushups, than it was going from 100 / month to doing 800, 900 and even 1482 pushups in a month.

I was doing pushups for months before introducing other forms of workouts
Back in 2016, I was doing pushups for months before introducing other forms of workouts

Furthermore, as I’ve mentioned in the first post, $100 / month will get you above the poverty level. More importantly, $100 is a sum which I believe will “turn you on”, and show you that it’s possible! I think that’s the most important thing here! Think of this $100 / month as crossing the bridge. If you make $100, it means you can make $200. If you make $200, it means you can make $300.

Can you help me grow this project that I gave up on?

If you read closely the first post, I touched on this also. I specifically wrote that: “if you already have a product that’s not selling, this is not for you.“. People will want me to help them with their existing struggling projects and I knew this one was coming because I was like that myself! Just like everybody else, I had to learn that successful people know when to move on from a dying project. It is one of the toughest calls, but it’s a part of the growing process. Very rarely can someone from outside, come into your broken business, and miraculously quadruple your revenue. Furthermore, according to one of the greatest business books Good to Great by Jim Collins, lasting change comes from within the company.

Management that was within the company produced better results than outside management. Anyway, before getting into a debate if outside management is better than old management… I drew the line there, and will only help someone where we find a brand new project with the process I teach you, and market research before making the website. Market research is key because we don’t want to spend 6 months trying to validate some crazy idea. We are going into something where

  • people are already spending money and time
  • people are searching for potential solutions
  • competition is not cut-throat.

Goran, will you come and work for me or with me on some project?

I will not come work for you, or with you on any project. Here’s why. If you were making money the way I am about to teach someone, you wouldn’t have asked me this. Once you are making money this way, and doing it enough to pay all your bills and put some money aside, it’s the closest thing to freedom I’ve had the chance of experiencing. Making money like this (listed below) has so many benefits, that once you cross that bridge, it is very hard to go back.

  1. AdSense, Ad networks
  2. Banner ads, sponsored listings, sponsored articles
  3. Affiliate marketing

Here are the benefits of making money like this.

No product, no problem?

I used to think, if I only had a great product, I would make a ton of money. Not true. You don’t need to build a great product. There are so many great products out there, it’s ridiculous. Why compete? I managed to fundraise $250,000 for my startup. It’s a lot of money, and most was invested in building the company and the product. I’ll be honest and admit that due to inexperience, sadly, some of this money was wasted. Sure, you can build a great product that will storm the Internet, and it won’t cost you a dime, but why struggle with that and risk the chance when there are so many best-sellers out there?

Pick one great product, and build your business around it. Take iPhone for example. I am not saying this is a great niche to get into (I haven’t done the research), but speaking theoretically. You could build a website that’s reviewing certain iPhone products (running gear, security, games, etc). On your website, you could be selling iPhones, iPhone cases, and other iPhone products via an affiliate link. Furthermore, here’s a list of things you don’t have to do.

You don’t have to:

  1. invent or create your product
  2. update your product
  3. deal with support or returns (manufacturer does that)
  4. issue invoice for every sale that happens (less bookkeeping because you get a monthly payout)
  5.  reinvent the wheel to bring sales (you pick products that are on the best seller list)

Don’t get me wrong, there’s still a lot of work involved, but this is what it basically comes down to. Let me give you another hypothetical example. I wanted to increase sales for WhoAPI (that’s my company, the one that got a $250,000 investment). I wanted to create landing pages, autoresponder, send newsletters and try out this new thing called marketing automation. Yes, a lot of work involved selling a product no-one has heard of. I was looking at the usual suspects, various SAAS products that could help me. Unbounce, Aweber, Mailchimp, and then I found GetResponse. It had everything that I needed, plus I could host webinars, and it was cheaper than other services! I paid something like $500 for an entire year worth of access. Here’s what happened then.

Recurring commisions? That’s right!

We set up autoresponders, and the very next month we got a client that replied to one of those autoresponders and signed up for our largest package at $499 / month. We lost this client after 3 months, but it more than paid for GetResponse! When you find something great like that, it’s easier for you to help other people with onboarding or selling. This is where you provide the affiliate link. I am simplifying, but in essence, that’s pretty much it. You find a great product, that’s already a best seller. It helps you achieve something, and then you go around and sell it! People are doing this all the time, but rarely do they get a commision!

I didn’t even get to the best part. In some cases, you can purchase products and write them off as a business expense! It can save you a lot of money when it comes to tax season. Please consult with a tax advisor before doing so, but yes, even a very expensive slow juicer can become a business expense. Oh and by the way, to give you a picture of how much companies appreciate your promotion. Right now GetResponse is giving a $1500 cruise voucher if you refer 20+ sales. If you aren’t convinced, here’s the best part. Some companies, like GetResponse (August 2018) give recurring commisions. Meaning, however long the referring client is giving them money, you get 33% out of that commision. Every single month.

GetResponse cruise - affiliate program perk

How to make money online:

  1. Find a great product that’s a bestseller, and you just love it
  2. Recommend it to other people who might need it
  3. Earn money from commisions
  4. Go on a cruise (and still, get paid while you are on this cruise)

Take me on this journey!

So, if you want to start on this journey, apply here. Right now I am taking only one person, but hopefully, in the future, I will be able to take on more. It’s been a week since the application is live, so people have already started to sign up. To be honest, I can work with any of them from what I’ve seen so far, so I am a bit excited to get started. The promotion of this program and election process will last until 15th September 2018, but if I find the perfect candidate earlier, I may close the application, and start working.

This is not a fake scarcity thing. I can work 1 on 1, only with one person. I want to do it right the first time around and hopefully hit one out of the park.

For more information, you can also read the first post in this series, just click here.

Click here to apply for the coaching and enter the dojo.

Do you want a website that’s making $100 a month? Free 6-12 month coaching.

This could very well be something that changes your life forever. Depending on where you are in your life reading this, where you want to get, and what your fuel is… I promise to give you my very best, in order for you to get there. It’s a big promise, but I see it in the mirror every day, and I know it is possible. Having said that, Einstein was right when he said: “Reality is merely an illusion, albeit a very persistent one.” We have to respect that, but it doesn’t mean we have to bow down and surrender to all the “stuff” life sends our way.

There is a story about twin brothers and their father, who was an alcoholic. When they grew up, one one of them was an alcoholic, while the other was an educated entrepreneur. The first son became an alcoholic because he thought that didn’t have a choice since his father was also an alcoholic. When they asked the other one, he replied how he watched his father got drunk and he promised himself never to be like that. It is not what happens to you, it is how you react! I don’t know if you have an alcoholic in your family, but I hope that you can relate to this story at least on some level.

“Reality is merely an illusion, albeit a very persistent one.”
–Albert Einstein

Today I am asking you to make a promise to yourself. Promise to yourself that you will learn and grow, provide value to the marketplace and be the change you want to see in the world. I am asking this because I made that same promise to myself. I really believe that if everybody cleaned up in front of their house, we would have a clean world.

What is this about?

I want to teach you something. I can’t go out and say what it is I want to teach you because I am afraid you have misconceptions due to all the junk that’s posted on the Internet. So we need to be patient and take it slow. As you can see so far in this text, I love a good quote, so here’s another one.

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.

–Chinese proverb

What a great quote. After being an entrepreneur for so long (bootstrapped, and venture funded) I can without a doubt say this is one of the most powerful quotes you can find. If you understand it and live by it. This is why I want to teach you something. Why is teaching someone “how to fish” important? Well, back in 2013, 767 million people lived on less than $1.90 a day. To me, that is just staggering. This number is getting better, but it is happening only thanks to hard work and great mentors.

I am not saying I can help someone living on less than $2 a day but I am willing to help someone! Wouldn’t it be great if this starts a ripple effect? Then again, ask yourself this. If someone started sending you $100 every month would you oppose this? Bottom line, I want to do what I can and do it the best I can. If you are still reading, then it means you didn’t close this tab and this makes sense to you! So I want to thank you for the opportunity, I am excited!

I will teach you how to make $100 / month with a website, for FREE

After reading the above heading you probably have a lot of questions, so I am again asking you to be patient. Slow is smooth. Smooth is fast. Let me dissect the above sentence, and hopefully, that will make it clear to you.

I will teach…

I believe that I have the ability to teach and guide you because in the past I had guest lectures at:

  • Science and technology park in Rijeka
  • Startup incubator in Rijeka
  • College for Electrical Engineering in Ljubljana
  • College for Tourism management in Ika
  • Several startup bootcamps, including Seedcamp
  • other

Please note that I am not saying this to boost my ego, I am saying this so that you can trust me, and in the process of me teaching you something. This is not my first show, as they say in Vegas. I will give you the lecture, materials, tools so that you can build a website that’s making at least $100 / month for at least 3 consecutive months.

So what exactly will I be teaching you, and do I have experience there? Once upon a time back in 1998 was the first time I asked for a backlink. Even before that, I was doing “outreach” on ICQ for my website

  • Entrepreneur (>10 years)
  • Making money strictly online (>7 years)
  • An international team, working from anywhere in the world (>4 years)
  • Doing SEO (>10 years)
  • Hosting websites and doing everything with domain names (>10 years)
  • Doing various types of online marketing (>10 years)
  • Working anything and everything with WordPress (>10 years)
  • So on and so on…

3 Months in Mountain View, California, 1 month in Alicante, Spain and 4 months in Belgrade, Serbia


Digital nomad lifestyle

Before all that I was just a high-school dropout, living in a small village in Croatia. You could say I’ve come a long way. If you are also willing to put in the hours, I am offering to help you start your online journey. If you like the thought of working from home or anywhere in the world, apply at the bottom or by clicking here. Do you like the thought of choosing your working hours? Apply. Are you a hard worker, and willing to listen and learn? Apply. Do you have this one thing you just love, or a hobby you immerse into? Great!


Do you have to travel the world? No, you don’t. Do you have to work from home? No, you don’t. Do you have to spend more time on the beach? No, you don’t. But you have to admit, it’s very, very nice to have that choice. After all, this is about you, not about me. The collage above are photos from places where I lived more than 1 month. I am originally from Rijeka, Croatia, but as you can see, I sampled living in other countries. My fiancee also has several online businesses, so we are able to travel together.

I am not promising quick and easy money. I am not going to say, click on these three things, and money will start pouring in. You have to want it. You have to have a great reason! The better you know yourself, the better chances you have of success. It is going to be hard. People won’t answer your emails. People won’t share your infographic. Google will change their algorithm and cut your traffic in half. Criminals will steal your listing on Amazon. A criminal will scam you with selling a fake website. Ad network will ban your account. Your freelancer will stop replying to your messages. It goes on, and on, and on. I can help you prevent some of these, and show you the way, but you have to walk through it. You have to do the work. Can you?

…How to make…

I will, without a doubt, teach you how to make money online. There are many routes we can take, so let’s list a few:

  1. AdSense, Ad networks
  2. Banner ads, sponsored listings, sponsored articles
  3. Affiliate marketing

We will only work with legitimate products and companies. This is not a pyramid scheme. You do not have to pay me, or anyone else “an entry fee”. This is not a “crypto” play, or an “AI” play or “Forex” thing. I will show you what millions of people are doing, and how some are even able to earn millions! We can take one of these three routes, or all of them. Aside from the ones I listed here, there are other great ways where you can make money online (like Amazon FBA, drop shipping, etc). In those cases, I haven’t made more than $1000 in profit, so I don’t feel comfortable teaching you. In the ones I mention, I made well over $1000, and I believe I can replicate at least $100 / month with anybody.

…$100 / month…

Speaking of $1000, let’s talk about that part of the sentence. Promising a $100 / month online isn’t the ceiling. I put that number just because we have to start somewhere and we have to end somewhere. Once you get $100 for three months in a row, the 1 on 1 coaching will end. From there you will have a formula on how to multiply your steps, and reach new heights. Even $1000 / month. But I can’t promise you that since it will be in your hands.

Besides, $100 / month should put you above the poverty level, or at least help with the rent depending on where you live. For example, if you are unemployed, I know how much $100 / month can make a difference.

…With a website…

Why with a website? It’s basically another way of saying “making money online” but there are so many misconceptions about making money online, that it’s ridiculous. Clicking on ads, filling out surveys and trading forex also qualifies as “making money online”. Yeah… No… I am talking about straight up, “My website is making me money” and “I can be wherever I want to be” and “I can work whenever I want to work” and “this topic I am working on, I love it” and “This is NOT a pyramid scheme“. Do you love dogs? Great opportunity there. Do you enjoy hiking? Excellent niche with a ton of products! Are you working out 3 times per week? Strong competition, but you can still make that $100 / month. I am not saying these are the right niches, but I am saying there’s something out there waiting for you! Let’s get your website online, and let’s start the process!

…For FREE?

Yes, absolutely free. If you are able to invest any money in this project, it will be invested in your new business venture / website. You won’t have to pay me absolutely anything. However, as a sound business person, you should not invest more than $1000 in a project where you plan to get $100 / month. If you don’t have absolutely any money to invest, that’s perfectly normal, you can still apply at the bottom or by clicking here.

In case you are wondering why am I doing this for free, here are my reasons – full transparency.

  1. Giving back (Success without fulfillment is the ultimate failure)
  2. Publicity stunt, promotion for my project Webmaster.Ninja
  3. Spare time, I live what I preach here and I am looking for a new challenge
  4. I am planning on creating a course that everybody will be able to attend for a fee. Doing this coaching for free will help me.
  5. I want to find out if I am passionate about this, or if I should stick to my ordinary routine. Nothing better than providing services for free.
  6. In some cases, I may earn an affiliate commision, but I will disclose this if it happens and present you with alternative

You see, I am not here to make a quick buck. I expect this project to last 6-12 months.

Wow, so much text, but I hope things are clearer now. Let’s make a quick summary.

  1. Making money online is cool because it has certain benefits
  2. Good Guy Goran, the Webmaster.Ninja has some experience, and he is willing to teach
  3. Creating new webmaster.ninjas will help make the web a better place
  4. You should do it because $100 / month online will put you on the path of financial and location independence (digital nomad)
Free 'How to make $100 / month with a website' coaching contest! Share with your connections on Twitter.Click To Tweet

What’s in it for me?

Well, besides getting a ton of knowledge, and keeping the $100 / month website / business, there are TWO other perks. At the end of the project, I will offer you up to $2000 to purchase the website from you. If I was in your shoes, I would decline this offer, but if you want $2000 startup capital and fresh start it could be a great incentive. If you finish the project successfully, and you do end up with a website / business that is making $100 / month you are in a prime position to get a job within my company.

  1. Ton of knowledge
  2. Website / business making $100 / month (hopefully)
  3. Possible $2000 buyout offer
  4. Job interview with our company

How do we proceed?

If you are interested in getting this 1 on 1 coaching with me, you must apply at the bottom or by clicking here. I will be taking only a single person. I have some requirements due to the nature of the process but fear not. These are very low requirements. The promotion of this program and election process will last until 15th September, 2018. Then I will announce this one person I have selected, and we will begin working. Since the goal is 3 months with $100 / month profit, and I am doing this for the very first time I suspect this to last at least 6 to 12 months.

On the other hand, if you can’t build a $100 / month project in 12 months, I will declare failure and jeopardize my reputation. In case the student san decides to quit because they found better things to do I will do my best to prevent this. If this happens I will either find a new student san, or get back to other ventures with tail between my legs.

If you pick me, how will the process look like?

First, we will set some ground rules, and I will establish your level of expertise. Then we will begin with some basics on: personal finance, productivity, entrepreneurship, sales, marketing, management. Then we will pick a niche (industry) where you will work. We will evaluate this based on the demand in the marketplace, and the supply you can create. Our “supply” will then be rewarded with one of the options listed above (AdSense, ads, affiliate, digital product). You will then create a website, content for the website and promote the website. Depending on the niche and your skills, we may have additional options.

This will not be an “I have an idea, help me sell it” type of a course. I am not here to help you “make a dent in the universe”, and find out if people need the great thing you have invented. I am here to help you find the demand and help you create the supply. If your child or spouse is lazy and unemployed, you can’t sign up that person instead of them. The person applying has to apply by themselves! You have to be hungry for success!

If you:

  1. already have a product that’s not selling, this is not for you.
  2. want to try to sell a new product idea you have this is NOT for you! 
  3. JUST need an investment, this is not for you.

If you want:

  1. to learn what might be working and enjoy the process
  2. generate extra income or start a new career
  3. working in an industry you love
  4. follow my guidance

…then this is for you.

During the project, I will have some materials ready, and in some cases, we will jump on a Skype call. As I have mentioned I do have some time, but it is limited, so we will keep this to once per week. You will get access to my private email, and you can reach out whenever you have questions. You will have to work at least 1-2 hours per day (including weekends) and more if you want to reach the goal sooner.

Do I have a chance?

I expect the candidate to speak English and have at least some knowledge with building websites. It will take a long time to get to $100 if I have to teach you how to register a domain name. So, if one candidate has this knowledge, and the other one lacks it, I will pick the one with that knowledge. If someone is making $100 per year with their website, I might pick him because he obviously lacks something to make it to the next level. But if there is a candidate that is not making ANY money with their website, I will probably pick them. You would be surprised how many people have the knowledge of building a website, but still making only modest money or just use it to promote their services.

Ideally, I am looking to create a 0 – $100 / month success story. If you already have a website it doesn’t mean I will pick you, or not. It could be a plus, but if it’s in a niche where I think we can’t get to $100 / month in 6-12 months the website will not help.

Questions? Post them in the comment section.

I know there are some things I haven’t answered, so feel free to post them in the comment section. I’ll do my best to answer them as soon as possible.

Now it’s your turn! Final thoughts.

It’s time to make a decision. A year from now, you could be in this same position, or you could be on your way. Perhaps finally renting a place of your own. Or prove to someone you can also contribute to the household? Or maybe finally visiting Spain and enjoying the mild winter, while working on your second website. Just 6 months of $100 / month can easily pay for the trip if you are flying in from Europe. Enjoying local delicacies and learning a little bit of Spanish. Buena suerte ninja.

Click here to apply for the coaching and enter the dojo.