5 Web hosting mistakes too many businesses make

The road to creating an effective business website is long. You need to make a lot of decisions and there are plenty of places you could trip up. But one people often forget to consider is their web host.

Your hosting provider is crucial to your success. They give your website somewhere to exist. Without them, having a website at all would be impossible.

But, when the cost of plans ranges from free to thousands of pounds per month, and most business owners don’t know their VPS from their Cloud, how can they make the right choice?

The fact is, many don’t and there are a lot of web hosting mistakes that too many businesses make. In this blog, I’ll discuss 5 of the most common so you can avoid these pitfalls and give yourself the best chance of web success.

Not understanding their usage requirements

Most businesses don’t understand how much bandwidth and disc space their website will use. But, this is the basis on which most web hosts charge. So, not knowing leaves them open to under or over-estimating their needs and paying for their mistake.

Overestimating your hosting needs leave a business out of pocket, having signed up for more perks than they can actually use.

But the consequences of underestimating are much worse. If you don’t have a big enough plan, you won’t have enough bandwidth available to keep a site live when users need it. And, even when it is available, it will be slower than the average user expects. If your lack of available bandwidth causes your page loading speed to drop below 3 seconds, you’ll almost certainly lose out on business.

The amount of bandwidth a site uses is determined by the amount of data each page contains and the number of people who need to access it at the same time. If too many people try to access too much data for a business’s plan, they’ll reach their usage requirements and be throttled by their server.

How to avoid this mistake: use a tool like this one to calculate your usage requirements before signing up for a plan.

Not leaving leeway for growth

Even when businesses do consider their usage requirements before buying a plan, they often forget that their needs are likely to change.

When your business is new, your requirements might be low. But, if your business suddenly booms or grows over the year, you’ll quickly exceed your allowance.

Not factoring growth in at the start can leave a business with the choice of paying through the nose for an upgrade, or changing providers to get a better deal. And moving your domain to a new host can be pretty tricky.

How to avoid this mistake: purchase a plan based on what you project your usage requirements will be at the end of your first year of business and add 20-30% on top of this projection for variable demand. This way, if you do better than you expect, or experience a sudden increase in traffic thanks to a viral campaign, your website will be able to cope.

5 Web hosting mistakes too many businesses make

Choosing the wrong type of server for their business

A lot of businesses make the mistake of falling for ‘unlimited’ offers that are in fact limited because they’re based on shared servers.

There are four types of server:

  • Shared
  • VPS
  • Dedicated
  • Cloud-based

Shared servers are what most free web hosts use. A shared server is one where your disc space (amount of data storage space) is shared with many other websites. In this system, websites are always jostling for access to the available storage and bandwidth.

If some get greedy, the host will throttle them (restrict their usage) to stop them squeezing the life out of their server mates. So, ‘unlimited’ on a shared server never actually means unlimited.

Truly unlimited offers are only really available on cloud-based servers, which have the ability to grow in storage and bandwidth alongside the growth of your website because the storage is in the cloud and not on a physical server. However, this convenience comes at a premium.

How to avoid this mistake: understand the difference between server types and check the small print on ‘unlimited’ offers.

Not thinking about security

Security is crucial for all online businesses. For one, having an SSL certificate is a search engine ranking factor, so choosing a host that doesn’t provide one is a big mistake. Many free hosting plans only offer them at an extra cost.

None of us likes to think about the worst case scenario, but it is necessary when choosing a web host.

A host with effective backup systems will be worth its weight in gold if the server your site is hosted on experiences a major security breach or a catastrophic hardware failure (due to vandalism or natural disaster).

Losing all of your website’s data can have a devastating impact on a business, trashing your reputation and forcing you to start from scratch.

How to avoid this mistake: know whether your plan comes with an SSL certificate and ask about security measures.

Forgetting about customer service

There are always issues with your website eventually. And, no matter how good your hosting provider is or how clued up you are when purchasing a plan, you’ll be thankful for knowledgeable and accessible staff when you’re desperate to get something fixed.

If you’re an expert on all things hosting, then you won’t need to worry about customer service. But, if you’re the kind of person who shudders at the thought of having to change some code, you’re going to need some help.

How to avoid this mistake: know yours/your business’s strengths. If fixing technical issues isn’t one of them, find a web host with a strong reputation for customer service.

To sum things up…

Choosing the right web host can make or break your website. But so many think it’s an easy step. Now you know better! Learn from these common mistakes and get your site on the road to success.

GreenGeeks hosting review

Although this is a GreenGeeks hosting review, I have to start my story from the beginning so that you have a good foundation for making an educated decision. Last year I stumbled on a headline that said data centers leave a bigger carbon footprint than the airline industry. That sounds more than I expected, so I decided to take action. You can Google it, this problem is not going away anytime soon.

As a website investor, I don’t want to kid myself and say how I am contributing to this issue. Compared to the large corporations mentioned in this research, even with dozens of websites I own, and half a million website visitors per month and growing, it’s not THAT bad. However, I don’t want to add to the growing problem either! So I looked for green data centers and green web hosting providers.

I was a bit sad to find out there aren’t that many of them! So, I was very happy that the one I did end up trying, was great and I am happy to recommend them here! If you are asking yourself, who am I to write this review, you are doing a good job! So, just briefly, here are my credentials.

Who am I to write this GreenGeeks hosting review?

I ran a small web hosting business (2006 – 2011) and sold it before I started my new venture. For that new company, I’ve had one of the largest web hosting companies in the world as our clients. I’ve written web hosting reviews in the past. Lastly, the reason why I am looking for a green solution is that I am vegan. If you want to see first hand how a website loads on GreenGeeks hosting, then click on that link.

So let’s get started with the GreenGeeks hosting review and go through some important facts. I’ve been a client of theirs since 2018-10-16 and can comment on various aspects. Furthermore, I bought the web hosting package with my money, and I wasn’t paid to write this review. If you decide to use the affiliate link below, I might get a commission.

As you can see, I am hosting my vegan website with GreenGeeks. I’ve also added another website (addon domain). More on that in the review below.

Is GreenGeeks web hosting expensive?

Here’s the thing with web hosting in general. If you are paying month by month, it is expensive. Does it make sense to pay month by month? Off course not! Some of my websites are 10 years old! Imagine if I paid month by month. You want to pay as much in advance as possible, and preferably get in with a coupon, or during the Black Friday craze.

Even if you ignore this great advice (coupon, Black Friday), at $2.95 / month (triennially / 36 months), GreenGeeks is definitely an affordable solution even for financially savvy people.

GreenGeeks Hosting review is sponsored by Webmaster.ninja
GreenGeeks Hosting review is sponsored by Webmaster.ninja

Price comparison chart of green web hosting companies – May 2019

  • GreenGeeks – $2.95 / month
  • Host Papa – $3.95 / month
  • Dreamhost – $5.95 / month

If you found a green web hosting company that is dedicated in its renewable energy efforts, please let me know in the comment section!

Is GreenGeeks web hosting fast?

I would say it’s as fast as it can be. If I received a dollar every time someone said their hosting was slow when in fact it was their website that was slow, I would be a rich man. What do I mean by that? Well, if you don’t update your plugins, and your images are large and if your code has a lot of debt you should really look into a mirror. Not at your web hosting provider.

GreenGeeks shared web hosting includes SSD disks, they have the latest PHP version installed, and you can always upgrade to access their faster computing resources. So far I am satisfied with their cheapest plan, for a few small websites. Also, I picked the data center closest to my users.

Free transfer included

I know what you are thinking. I don’t want to go through the hassle of a website transfer. Well, I was in the same position, and GreenGeek support took care of it for me. I just gave them login details, couple basic instructions, and they notified me when they were done. It was a regular WordPress website, so I wasn’t expecting any problems in the first place.

This is common practice in the web hosting industry, but it was nice to see everything run smoothly, without any extra charges. I just updated my nameservers, and I was on my way. Not only that but when I upgraded to the latest WordPress version (The Gutenberg update) I had some issues. GreenGeeks support jumped right in, and resolved the issue for me!

Site migration request is a simple process you have to complete in order for GreenGeeks to transfer your website to their servers. First site migration is free, the next one is charged $15.

GreenGeeks support rocks!

So far in this GreenGeeks hosting review, there’s been nothing but praise. What can I say, I only settle for the very best when I chose a web hosting service for my projects! As I’ve just mentioned earlier, GreenGeeks support helped me with my WordPress update, when I wasn’t able to post an article.

Whenever I opened a support ticket, they replied within 10 minutes. They also have a live chat, and a phone line which I haven’t used since I became a client.

Is GreenGeeks hosting really unlimited?

Just like any other web hosting provider, there has to be a limit somewhere. Since you can set up an unlimited number of websites, with an unlimited number of gigabytes, and unmetered amount of traffic… One begins to wonder, how much can I really host for those $2.95 X 36 months = $106.20?

So far I hosted 2 websites, and plan to add a third. The only limitation that I see is inside cPanel.

File usage, physical memory usage, and entry processes are the only limits I see so far in my GreenGeeks shared web hosting account.

If you are thinking to yourself, these are some small unimportant websites, no wonder you can put so many of them on a single account, maybe you are right. However, just these two websites are making over $200 / month passively, each. If only I could keep doing this! If your site is bigger, it will take more resources, and maybe you will have to upgrade to a more expensive plan. But bigger website means more money coming in, right?

Summary

I already mentioned GreenGeeks was one of the tools I use to make thousands of dollars online. And I have every intention of keeping it that way. A couple of months ago I transferred a second website to my GreenGeeks shared hosting account and I am now considering a third.

About GreenGeeks

99.9% Uptime Guarantee | 24/7 Email Support | Live Telephone & Live Chat Support |Complete satisfaction, or your money back within the money back period |30-Day Money Back Guarantee | 300,000 websites | 35000 customers| Since 2008 |Eco friendly green energy hosting. GreenGeeks is a recognized Green Power Partner with the United States Environmental Protection Agency (EPA)

Get your website online today

Get your website online today

Yes, you can get the ball running in a single day. If you have to, make it a home-made 24-hour hackathon! Either way, we are here to help you get your website online today! The title does say “get your website online today”, but we want to deliver more on that promise. It’s a very special moment in time when you launch your website, not to mention when you launch it for the very first time!

Step 1. pick the right domain name

It all starts with a domain name. Domain names are important when it comes to bringing your company online, but that is also just the first step. In case you are not sure where to buy a domain name check our post on where to buy domain names. Picking the right domain name can also become an issue due to trademarks, .com availability and practical things like pronunciation. So more on this soon!

Step 2. pick the right web hosting

Do you want to create a WordPress website? Would you like cPanel as a control panel for your web hosting? Space, lots of space? The questions don’t stop there. Putting a website online shouldn’t be the end goal. You probably want to increase sales, connect with your clients, provide better support, improve brand awareness, reach potential international clients. This list could go on and on. In essence, you want a fast website, with plenty of disk space with good local support. Here’s my recommendation for a good web hosting company.

Step 3. set clear goals

After reading the last paragraph you could have seen this step coming up. Setting clear goals matters in any project, and especially for getting your website online. So why not begin with the end in mind? That’s what Stephen Covey would advise in 7 habits of highly effective people. So why not become effective and apply this principle to creating your website.

Step 4. pick the right technology

Do you want to install WordPress, or a build a custom CMS (Content Management System)? What is your budget in this regard? Can you afford a WordPress theme or do you want a custom-tailored design for your CMS? Don’t worry, if you need help making a decision, don’t hesitate to leave a comment. Or maybe you want to go with a website builder and have somebody else worry about the web hosting?

Get your website online today
Get your website online today

Step 5. get your website online

After you’ve completed the first steps you have to fill the website with content (text and images) and your website is ready! Don’t be fooled, now is not the time to rest. That is day one! Now you have to do search engine optimization, promote the website on social media and even advertise on search engines to get first website visitors. Another great way to keep communication channels open is to host a newsletter and reach out on a regular basis to your clients.

Step 6. install an SSL certificate

More and more SSL certificates are gaining importance. This is true due to several reasons. Websites are e-commerce oriented, with various forms and enhanced communication between the user and the website. This is also interesting to criminals, so it is important to protect ourselves by installing an SSL certificate. Google, in particular, understands and supports this behavior, so they have decided to update their algorithm and position website with HTTPS on a higher position. For a full list of benefits, check this post.

Step 7. setup website monitoring

After getting your website online, either with a website builder, a WordPress or some other method, we need to set up website monitoring. I know, I know, this one is a bit self-serving, but the cost really makes up for the advantages! Let’s face it, domain names and SSL certificates expire, we get blacklisted for spamming, our web hosting goes down, our website speed decreases… all this and more needs to be monitored and we need to take proper action as soon as possible!